Introducing Shape Collection: seamless styles with booty-contouring effect

aim’n Shape Collection innovation
Halmstad, Sweden - March 24th, 2024

On March 24th, aim’n sportswear released their latest innovation - the booty-contouring Shape Collection featuring the brand’s first tights with invisible scrunch. This innovative design, referred to as the "scandi way of scrunch," delivers all the shaping effects of regular scrunch tights in a more discrete, sophisticated way.

“The Shape Collection is designed to inspire women worldwide to feel confident in their own unique shape. Shape Seamless Tights have an innovative invisible scrunch yet give the same booty-enhancing effect as regular scrunch tights to flatter your figure. We call it the scandi way of scrunch," explains Tekla Acs, co-founder and creative director at aim’n.

The Shape Collection is made from a stretchy yet supportive seamless fabric and consists of a range of tops, bras, tights, flare tights and hotpants in three colourways: Cotton Candy, Shadow Grey and Black.

The collection was also spotted on Jennifer Lopez in an Instagram collaboration, in which she showed off the new pieces to her fans in a brand new video, highlighting the flattering and defining fit of the collection.

The new collection from aim’n is now available online on aimn.com and in aim’ns concept stores in Sweden (Halmstad, Göteborg and Stockholm) and Mount Maunganui, New Zealand.

Shop the Shape Collection

For press and media requests:
press@aimn.com

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