aim’n releases new Ribbed Performance fabric and opens new concept store in Oslo

Närbild på Aim'ns nya material Ribbed Performance

Scandinavian activewear brand aim’n announces two new brand developments: the launch of their new material, Ribbed Performance, a new evolution of the bestselling Ribbed activewear, and the opening of their first concept store in Oslo, Norway in October 2024.

Introducing Ribbed Performance

The brand’s latest innovation, Ribbed Performance, is a cutting-edge fabric designed to elevate the workout experience. Crafted from a silky-soft performance material, it offers superior flexibility with a micro-rib structure, delivering a lightweight, next-to-nothing feel that moves with you.

“We created Ribbed Performance from our love of movement and passion to spread wellness to women everywhere. We were first on the market to release ribbed activewear, and now we add another Ribbed family member to the mix. We’re so proud of this new development,” says Tekla Acs, co-founder and creative director at aim’n.
New Concept Store in Oslo

In addition to launching Ribbed Performance, aim’n expands its physical presence with a new concept store in Oslo, Norway. Located at Nedre Slottsgate 26, just steps away from Karl Johans gate, this 300-square-meter store is set to open its doors in October 2024.

“We believe in being where our customers are, and we are incredibly proud to finally open a permanent store in Oslo. Nedre Slottsgate offers an inspiring environment that perfectly aligns with our brand,” says Tekla Acs.

The new Oslo store will be aim’n’s fifth global location and the brand’s first in Norway, joining existing stores in Halmstad, Stockholm, Gothenburg, and Mount Maunganui, New Zealand. This expansion reflects aim’n’s ongoing mission to empower women worldwide.

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